Ducati wanted to make motocross more accessible to their customers so they came up with an app that allows users to follow the MotoGP races and drivers right from the palm of their hands
The orignal app needed some amping up so Ducati gave it to our developers to make it work in iOS 4, and compatible with iOS 5. We revamped the code and made the app run faster and more efficiently, truly in keeping with the Ducati motorcycle brand.
When you think Porsche you think fast, stylish, infallible under the hood. Unfortunately, their app wasn't quite measuring up. Porsche had an app that allowed Porsche owners to network. The code for their social sharing app was staling in iOS 4 and was nowhere near iOS 5 ready. Porsche brought their app to Fueled, looking for a major tune up.
Fueled developers took Porsche's existing code, debugged it, made it fully compatible with iOS4 and brought it up to date for iOS5. The resulting app is sleek, shiny, functional and fresh as a brand new Porsche!
Curious about the size of your carbon footprint? You wouldn't be the only one. Proctor and Gamble jumped on the growing green trend by launching its Future Friendly marketing initiative in 2009. As part of this new initiative, P&G decided to release an app that would help users calculate how day to day decisions impact their own worlds.
Our team came in on the ground floor to do strategy, design and development for this project. The app generates a user "world" based his or her answers to questions about the user’s day to day environmental impact (i.e. "What is the gas mileage of the car you drive in most often?" ). The quality of your mini ecosystem depends on how you answer new questions that the app poses daily. The app also supplies daily tips to help you make more responsible decisions. Social media integration lets you to share your acquired knowledge on Facebook, allowing you to spread the good word around!
With so much of the old-world print industry slowly turning to digital, even big-name brands like Hallmark had to begin developing new ways to engage their customers--and what better time than a holiday to connect with your customer base? Hallmark hired Fueled to help them build an awesome app for iPad and iPhone that would help users manage their holiday greetings and gift lists.
Fueled developed a totally functional application for Hallmark that does more than just look pretty (though it does that too). The app allows users to upload any photo and turn it into a sweet greeting card, tailored to the holiday of your choice. We also made sure the app was equipped with a full year-round Holiday calendar, gift-giving organizational tools, and social sharing capabilities. Everything is better when it's "Holidized", after all.
Malibu approached us looking to develop an iPad app for their premium elixir, Malibu Black. Having partaken of the potion ourselves, we were well aware of the kinds of tomfoolery it can inspire, and in turn wanted the app to put users in touch with their level of inner deviousness. We accomplished this by having users complete a very brief survey in which they answer questions that betray their true nature, e.g. "Have you ever kissed two girls in one night?"
A simple, straight forward interface that guides users through a five-question survey that "Reveals your Dark Side" on a 100 point scale. Answering "Yes" or "No" earns the user a different number of points according to the question at hand, with the idea that the higher the user's score, the more devious they must be. Upon completing the survey you shake the iPad to crack open a black coconut, laying bare your score and some encouraging advice to help you achieve perfect marks. We also included a secret admin panel with additional functionality for Malibu reps.
Bulova is a premium brand that was looking for a premium app to showcase the best of their beautiful watches. Much like us at Fueled, quality is what makes these guys tick (pun intended), which is why we partnered up to build them a functional digital timepiece that would blow the iPhone's native Clock app out of the water.
Our team designed a stunning app that captures the intricacy and artistry behind each of Bulova's unique watches. Our developers took the designs and built an app that works as a functioning timepiece, a world clock, and an alarm clock all in one. Bulova app users everywhere are now waking up in style.
With ever team in the NBA looking to land LeBron James as a free agent, the Chicago Bulls needed something to differentiate themselves from the crowd. The storied franchise wanted to show King James what it would be like living in Chi Town as Bulls player.
Our in-house team developed a visually stunning, feature-rich application that depicts a utopian future Chicago in which LeBron is a member of the Bulls. The app contains gorgeous images, slick graphics, video, and custom animation designed to win over the most sought-after free agent in NBA history.
Effen Vodka was seeking a unique way to take help devoted fans find the the nearest place to rest their tired feet and quench their parched lips with a nice Effen Vodka cocktail. Searching for something intriguing and out of the box, Fueled was Effen's natural partner in executing this app.
Create an edgy way for Effen's brand enthusiasts to find local bars via an Augmented Reality experience. Looking for a tipple of your favorite Vodka? Launch the Effen app and point your phone ahead of you. On the phone's screen, you'll see the street-scape with a layer of pins revealing the location of the nearest Effen-pouring barman.
Bumped.in touts itself as "a free and instant way to connect with your fellow travelers." The site lets users upload travel plans and connect with fellow travelers. The service hopes to put an end to the days of sitting next to that weird obnoxious guy in the middle seat by helping you connect with an interesting person to sit next to before the trip even begins. With the site up and running, all Bumped.in needed was a slick iPhone App.
We designed and developed a simple iPhone app that uses location to leverage the site's existing features in a mobile setting. The slick, attractive design leverages the best of bumped.in's existing branding and supplements it with a distinctly iOS feel.
Urban Daddy had a clear vision and designs, they were looking for a partner who could turn their vision into reality. They needed someone to create a rich experience with unparalleled animation to bring their email and website branding alive in an iOS experience.
Custom animation solution for smooth, rich experience on the iPhone while taking into account 3G bandwidth limitations. The slick, award-winning app extends the renowned UrbanDaddy website onto Androids and iPhones for on-the-go access.
Fashism wished to completely overhaul and revamp their app based on all new designs as well as increase virility with new social media features. We worked with HardCandyShell, who did design and UI/UX to bring Fashism its biggest update yet.
A new way to let users post to other walls. Unparalleled sharing: text message, email, twitter, share on Facebook, post on a friend's wall. AR to help locate nearby stores that users had posted looks to. The increased functionality took this app to the next level.
An application to help share and find hang-out opportunities around you. From beers and watching the game on Sunday night to a rooftop BBQ on a summer day. It's about location and about an invitation to hang out. It's the check in 2.0.
We worked with hoodhang to determine an appropriate feature set and implemented their app designs. Fueled designed the logo and assisted with overall branding. The app uses Facebook's new "single sign-on" technology to let users sign up and log in to the app with two taps instead instead of having to re-type their username/password in hoodhang. This reduced barrier to entry decreases bounce rate and gets users using the app faster.
Create a nationwide rewards program for malls owned by the nation's leading retail property developer. Tie in mobile (iPhone), a website, Facebook and power the whole thing with a heavily customized WordPress CMS.
A robust, custom API to tie the Facebook and iPhone apps to the CMS. We integrated special forms to handle contest and a variety of different retail requirements, including emailing offers & flash contests. Push notifications alert users to new deals from their favorite retailers. Almost every aspect of the app can be edited and modified from the CMS and have all updates pushed out to all three platforms at once. This also avoids the need to submit app updates to the App Store for most content updates.
MTV wanted something to enhance their giant rave in a West-side Manhattan warehouse for their Skins launch party. Working together, we can up with the idea for an animated, live Twitter feed from the party. We worked with their producers to design a Twitter feed in a monster's mouth that seamlessly blended with the party's magical dreamscape.
A custom Twitter feed pulling in tweets related to the show and the party. An animated mouth that opens and closes as the tweets come in and then disappear down the monster's throat! A custom algorithm determines how quickly to move the tweets on the screen, based on tweet volume.
Frostwire was a fast, simple, legal bittorrent site, poised to become the next big thing in file sharing. Unfortunately, torrents were getting a pretty bad rap on the web. Frostwire also realized its UI/UX was a little dated, especially when compared to competing media platforms with slick interfaces like iTunes and Spotify. Hoping to update their style while shedding the torrent site stigma, Frostwire decided on a makeover and chose Fueled as their aestheticians.
After a round of rebranding Fueled came up with the core concept that improved Frostwire's image and projected their inner trust worthiness. We performed a total UI/UX overhaul, complete with a brand new set of icons, and and conducted a total redesign of the website, desktop app, and mobile app. The simple, sleek designs boosted the company's overall image and enhanced the user experience so that Frostwire no longer has to worry about torrent site naysayers.
Day-Timer had this idea for a calendar app meant to help power cal users plan, organize, and keep on top of all of their many many tasks. The company brought the prototype version looking to put out a more professional and attractive app to function on both iPhone and Android platforms
Keeping the basic framework in tact, Fueled completely rebuilt the iPhone app resulting in a more robust and professional v2.0. Our developers also built out the application for Android from scratch. The upgraded Day-Timer app allows you to prioritize and sort all your tasks, choose from various display themes, sync with multiple calendars (i.e., Google, Outlook, Mobile Me), and even pulls in events from social media platforms like Facebook.
If you're a real baseball fan you will inevitably find yourself gossipping about new players and team acquisitions. MLB made an app that lets you track your favorite players and read news from your teams as it breaks. It was a really great idea that was bound to catch on with baseball fan boys, but the original iteration didn't quite measure up to the creators vision. The creators brought us in to turn straw into gold by completely redesigning and redeveloping the app to make it sleeker and more fully functional.
The Fueled creative team completely redesigned the application to drastically improve UI/UX and general readability. Our developers recoded the app from the ground up and added a useful push notification feature. Thanks to this great play by Fueled team, we were able to bring MLB Trade Rumors in for the home run!
Tripta approached us looking for a complete design & development solution for iPhone & the web. They wanted their presence on both platforms to be developed in parallel. Key requirements included a rich user experience and a consistent user experience across platforms.
A custom CMS & API to power both their mobile & web presence, including planning for future expansion to additional mobile platforms. The powerful CMS allows Tripta to update nearly every aspect of their site, however they see fit, on the fly.
Ever hear about a new restaurant and resolve to visit it soon, only to forget about it before you have a chance to check it out? Hark.it has created a tool for keeping track of all those hot new places you keep hearing about.
Fueled worked with Hark.it's founders to flesh out an entire startup, from concept to branding, design, and development. We developed a rich application that includes push notifications, Foursquare integration, and a robust backend that will be able to grow with the company over the long term.
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